TikTok is a social media platform for creating, sharing, and discovering short videos. Predominantly used by Gen Z, 28% use the app, compared to 21% of millennials, 10% of Gen Xers, and 5% of baby boomers.
Knowing these statistics is imperative when creating your client’s buyer journey in your marketing plan. For example, if you sell sausages you will not advertise in a magazine for vegan people. Or you will not sell a hearing aid to an age group of 18 to 25.
If your product or service targets Gen Z or Millennials, you should see if Tiktok is ideal for a media platform to advertise. Read more here > How TikTok can bring money to entrepreneurs