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How TikTok can bring money to entrepreneurs

TikTok is a social media platform for creating, sharing, and discovering short videos. Predominantly used by Gen Z, 28% use the app, compared to 21% of millennials, 10% of Gen Xers, and 5% of baby boomers.

Knowing these statistics is imperative when creating your client’s buyer journey in your marketing plan. For example, if you sell sausages you will not advertise in a magazine for vegan people. Or you will not sell a hearing aid to an age group of 18 to 25.

If your product or service targets Gen Z or Millennials, you should see if Tiktok is ideal for a media platform to advertise. Read more here > How TikTok can bring money to entrepreneurs

Nathalia Cruz
Nathalia Cruzhttp://www.pinkpulpo.com
Nathalia Cruz Ortiz is a passionate Public Relations Specialist with over a decade of successful experience in public relations, marketing, and sales. She is an ardent bilingual communicator, a published columnist, radio and event host. She has organized many educational seminars and was the co-creator of the Maryland Hispanic Annual Business Conference in 2014 and 2015, which is now a yearly event. She also coaches small business owners to create marketing campaigns, processes, and systems to maximize their time and increase profitability. During her downtime, you can find her on the beach reading suspense novels or attending Porsche sponsored car shows and autocrosses.
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