Companies aren’t successful because they have a great product or service. They are successful because they know who their audience is. They do not waste time in reaching an audience that will not generate a profit for them. After all, you are in business to make money or help a cause.

Patty Odell writes for Chief Marketer and shares what companies like AT&T, Stoli Vodka, Salesforce, and T-Mobile. In her blog, she emphasizes how the “The [LGBTQ] community, which has massive buying power estimated at $917 billion, looks for and understands which companies show true authenticity and will reward them with fierce loyalty and brand activism.”

To read how each company reaches this specific audience, head over to Chief Marketer or here.